Ethics meets Aesthetics

Ethics meets Aesthetics

WE ARE NOT JUSTSUSTAINABLE. WE ARE ETHICALLY KIND.

We don’t call ourselves a sustainable brand. 

Fashion, by nature, thrives on change and desire-concepts that often clash with true sustainability. 

But we choose, every day, to be the most ethical and conscious version of ourselves.  With compassion and innovation, we’re committed to reducing our impact on animals, the environment, and society-proving that cruelty-free, ethical fashion isn’t just possible, but the highest form of beauty.
We do not use leather, wool, silk, feathers, or fur.
Because we believe in timeless elegance that causes no harm.
Every Miomojo accessory is crafted with kindness-toward animals, the Earth, and everyone who carries our pieces. 

Our approach is holistic and intentional. Every choice—from materials to production-is evaluated through the lens of environmental and social impact. 

Because fashion at its highest form doesn’t impress-it inspires.
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At Miomojo, we’re not here to follow fashion-we’re here to redefine it.
From our home in Bergamo, Italy, we design the bags of the future, made consciously today. As a Benefit Corporation and certified B Corp, we are committed to pushing boundaries and reshaping what fashion can stand for. 

Our story is one of passion, compassion, and continuous evolution.
Every material, every detail, every decision is part of a greater movement: to create beauty that doesn’t compromise ethics. Because for us, fashion is not just a product-it’s a powerful tool for change. 

With each bag, we take another step toward a more responsible, loving world.
Where ethics meets aesthetics, and where design becomes a daily act of kindness.
At the heart of every Miomojo creation is our Italian soul.
Crafted in some of Italy’s most prestigious luxury production regions, our bags reflect the care, precision, and passion that define true Made in Italy excellence

We blend time-honored craftsmanship with forward-thinking design, setting new standards for a refined, conscious kind of luxury—a luxury that respects the past, embraces the future, and feels as good as it looks. 

This is elegance with depth.
Not just beauty on the outside, but integrity within.
Because we believe that real luxury is ethical, durable, and human.

WE ARE ITALIAN

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The Bags that save lives

The Bags that save lives

WE ARE AN ACTIVIST BRAND

Activism is in our DNA.
We don’t just make bags—we take a stand. Every decision at Miomojo is guided by our values and our commitment to a better world. 

We donate 10% of our sales to leading organizations working for animal welfare and environmental protection. We volunteer, raise awareness, and actively support projects that make a difference—locally and globally. 

Our impact isn’t just symbolic. It’s real, tangible, and part of everything we do.
Because for us, fashion is a platform—not for noise, but for action. 
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SEA SHEPHERD

FOUR_PAWS

FOUR PAWS INTERNATIONAL

PETA

PETA

AAF

ANIMALSASIA

SAVE_THE_DOGS

Save the dogs

CAPRA

Capra libera tutti

MFA

Mercy for animals

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ANIMAL EQUALITY

AWARDS AND MILESTONE

Each step forward matters. And while we’re proud of the awards and milestones we’ve reached—recognitions for sustainability, innovation, and ethical design—what drives us most is the ongoing journey. 

Our true achievement is the community we’ve built and the impact we continue to grow—one bag, one choice, one act of kindness at a time

Miomojo is not just a brand. It’s a movement.
A quiet revolution toward a kinder, more beautiful world—because today, more than ever, kindness is what the world needs most. 
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FORBES 100 RESPONSIBILITY

Being included among Forbes Italy's Top 100 Responsibility Leaders 2024 confirms Miomojo's ongoing commitment to driving Positive Change within the fashion industry.
This recognition follows our inclusion among the 100 Sustainability Champions in 2023 and highlights our unwavering dedication to ethics, sustainability, and compassion.

For Miomojo, responsibility means: collaborating for real impact, redefining design, embracing zero-waste principles, and leading innovation in materials to create cruelty-free, planet-conscious products.
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FORBES 100 SUSTAINABILITY CHAMPIONS

In 2023, Miomojo was named one of Forbes Italy's 100 Sustainability Champions.
This award celebrates companies that excel in integrating sustainability into their core operations, supported by strong ESG (Environmental, Social, and Governance) standards.

Each company, including ours, was evaluated with an ESG score by Altis – Graduate School of Business and Society at Università Cattolica del Sacro Cuore and RepRisk.
This recognition reinforces our mission to contribute to a more just and sustainable world.
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ZORDAN SUSTAINABILITY AWARD

The Zordan Sustainability Award 2022 celebrates future-proof companies and acknowledges our commitment to building sustainable business models.

This award highlights organizations tackling environmental and social challenges through innovative solutions.
Our ongoing efforts to reduce greenhouse gas emissions have allowed us to make a tangible contribution to creating a greener, more responsible future.
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PETA VEGAN FASHION AWARD

Miomojo received the PETA Vegan Fashion Award for Best Vegan Bag in 2021, recognizing us as a pioneering brand in promoting animal-friendly practices.

Part of the PETA Fashion Awards, this honor celebrates fashion industry leaders making meaningful strides in eliminating animal-derived materials.
For Miomojo, sustainability and animal respect are priorities at every stage of our work.


Miomojo. Designed Kind

Miomojo. Designed Kind

The Power of Shared Kindness

At Miomojo, we believe that genuine collaboration is one of the most powerful tools for lasting change. 

That’s why we build synergies with partners who share our values-from NGOs and environmental organizations to the worlds of sport, circular economy, second-hand fashion, and conscious hospitality. Different industries, one shared vision: to generate positive impact and reshape the way we live. 

We work closely with those dedicated to animal welfareenvironmental protection, and the promotion of a more ethical, compassionate culture. 

Together, we show that the meeting of ethics and aesthetics can go beyond fashion-it can become a way of life.
A new way of being in the world, in harmony with everything around us: respecting it, protecting it, caring for it. 

Because if we take care of nature, nature will take care of us.
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Miomojo x UDINESE Calcio

Two Italian sustainability leaders join forces to shape a more responsible future.
Udinese Calcio, a trailblazer in sustainable sports, and Miomojo, a pioneer in innovative, cruelty-free materials, proudly announce a unique collaboration. Together, they will launch a line of cutting-edge accessories made with next-generation materials—a shared commitment to protecting our planet.

Discover more about our vision and the exclusive collection that marks a meaningful step toward a more sustainable future.
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Miomojo x HUMANA People to People 

Did you know that every second, a truckload of clothing ends up in a landfill? Yes—every second. Miomojo is committed to building a different kind of fashion system and has partnered with Humana People to People Italia to make a difference by fighting overproduction and reducing the environmental impact of fashion.
For years, this non-profit organization has been creating social and environmental value through the collection and resale of second-hand clothing.
Together, we donate our unsold items from past seasons to support positive change. But that’s not all—proceeds help fund critical projects for nature conservation, a fundamental step toward a more sustainable and conscious future.
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Miomojo x Sea Shepherd

The latest non-profit organization to join our circle of meaningful partnerships is Sea Shepherd. We’re proud to collaborate with these extraordinary guardians of the sea—an organization that stands as one of the most powerful forces in the protection of our oceans.

Our partnership with Sea Shepherd is rooted in a shared mission: to support global environmental and animal protection efforts. Sea Shepherd reminds us every day that if the oceans die, we die.

That’s why we are proud to stand by their side—taking real action to safeguard our planet and all those who inhabit it.
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Miomojo x AIDP

A Small Act of Kindness. A Big Step Forward.Sometimes, all it takes is one person to remind us of what truly matters.

Giulia, a young woman with Down syndrome, has joined our team, and with her comes a light we didn’t know we were missing.

Discover how this beautiful collaboration with AIPD (Italian Association of People with Down Syndrome) is transforming our workplace, fostering inclusion, and showing that kindness truly builds culture. Click here to read the full story.
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Miomojo x OXFAM

Oxfam is a global movement dedicated to ending the injustice of poverty by addressing the inequalities that perpetuate it. 

We are honored to collaborate with them by donating thousands of pieces from our previous collections. 

Funds raised from the sale of this stock in their shops across the UK and Ireland aim to support crucial initiatives focused on gender justice and environmental sustainability.