Inspired by Nature, Led by Innovation

VEGAN BAGS MADE WITH THE MOST INNOVATIVE MATERIALS IN THE WORLD.

Why we believe in replacing animal leather? As well as being needlessly cruel, the environmental and social impact of producing animal leather is incredibly high. Animal agriculture accounts at least 16.5% of global greenhouse gas emissions1 and is driving the destruction of our rainforests.

According to the WWF, the farming of cattle for beef and leather products is responsible for 80% of the Amazon’s deforestation2. Every year, 777 million cows, sheep, lambs, and goats slaughtered for meat and leather3. Leather tanning is commonly outsourced to developing countries, where people must work in poor conditions with little safety or protections in place and are exposed to harmful and carcinogenic tanning chemicals. In Bangladesh, 90% of tannery workers die before the age of 50.

Through innovation, cruelty and wastefulness can be made redundant. By supporting only new materials and modes of operating in fashion, we move closer to a totally ethical system. With so many genuinely ethical and sustainable choices out there, why would you not choose them?

1. The Breakthrough Institute 2. Collective Fashion Justice 3. FOUR PAWS 4. The Guardian

MATERIALS AND INNOVATION

For us, being changemakers means actively participating in a movement to reduce the exploitation of animals and its related impact on the environment and biodiversity. In an era where the fashion industry's impact on our environment and its inhabitants is increasingly scrutinized, and rightfully so, the need for brands to adopt sustainable practices has become paramount. Miomojo was born sustainable and cruelty-free, beginning our sustainability journey from day one, aiming to take a leading position as an innovative, responsible, and compassionate fashion brand.

To achieve this vision, we established a dedicated Research and Development (R&D) department that plays a pivotal role in finding better ways to create beauty.

This department, together with our design team, actively researches, explores, and tests the most innovative materials on the market, known as next-gen materials, which have a reduced environmental impact throughout their life cycle. These materials are derived from organic sources, thereby eliminating the need for animal-derived or fossil fuel-derived materials and reducing overall resource consumption.

Made from Bananas

Bananatex® is the world’s first durable, technical fabric made 100% from the naturally grown Abacá banana plants. This plant is self-sufficient, requires no pesticides, fertilizer or extra water, contributing to reforestation in areas once eroded due to monocultural palm plantations.

Made from GRAPES

Grapes Leather is a highly sustainable material made from vegetable waste sourced from renewable sources and agricultu- ral residues, such as grape pomace from the wine making industry. By doing so, it contributes to reducing food waste by transforming vege- table waste into valuable material.

Made from PLANTS

This highly sustai- nable, 100% plant-based material is completely plastic-free. It is made with natural and biodegradable ingredients, never using plastics or petrochemicals. At the end of its life cycle, it can be recycled into new rol- ls of the same materials or ground and safely returned to the earth.

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