Inspired by Nature, Led by Innovation
Inspired by Nature, Led by Innovation
VEGAN BAGS MADE WITH THE MOST INNOVATIVE MATERIALS IN THE WORLD.
According to the WWF, the farming of cattle for beef and leather products is responsible for 80% of the Amazon’s deforestation2. Every year, 777 million cows, sheep, lambs, and goats slaughtered for meat and leather3. Leather tanning is commonly outsourced to developing countries, where people must work in poor conditions with little safety or protections in place and are exposed to harmful and carcinogenic tanning chemicals. In Bangladesh, 90% of tannery workers die before the age of 50.
Through innovation, cruelty and wastefulness can be made redundant. By supporting only new materials and modes of operating in fashion, we move closer to a totally ethical system. With so many genuinely ethical and sustainable choices out there, why would you not choose them?
1. The Breakthrough Institute 2. Collective Fashion Justice 3. FOUR PAWS 4. The Guardian
MATERIALS AND INNOVATION
For us, being changemakers means actively participating in a movement to reduce the exploitation of animals and its related impact on the environment and biodiversity. In an era where the fashion industry's impact on our environment and its inhabitants is increasingly scrutinized, and rightfully so, the need for brands to adopt sustainable practices has become paramount. Miomojo was born sustainable and cruelty-free, beginning our sustainability journey from day one, aiming to take a leading position as an innovative, responsible, and compassionate fashion brand.
To achieve this vision, we established a dedicated Research and Development (R&D) department that plays a pivotal role in finding better ways to create beauty.
This department, together with our design team, actively researches, explores, and tests the most innovative materials on the market, known as next-gen materials, which have a reduced environmental impact throughout their life cycle. These materials are derived from organic sources, thereby eliminating the need for animal-derived or fossil fuel-derived materials and reducing overall resource consumption.