Ethics meets Aesthetics

Ethics meets Aesthetics

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WE ARE B CORP CERTIFIED!

B Corporations (B Corp) are companies that use business as a force for good, committed to generating value for people, communities, and the planet.
What sets them apart is their determination to go beyond profit, actively addressing the social and environmental challenges of our time.

With only 8,000 certified companies worldwide, B Corps represent a global movement that is redefining the very concept of success: no longer just economic, but also human, ethical, and sustainable.

A business model that works to transform the global economy into a fairer, more inclusive, and regenerative system.
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Impact Report

At Miomojo, we are deeply committed to responsibly managing the resources we use and minimizing our impact on people, animals, and the planet. Our dedication goes beyond mere sourcing and production; it includes taking responsibility for the entire lifespan of our accessories. Our 2023 Impact Report showcases our efforts in driving positive change throughout our business. We focus on three main areas: pioneering innovative product developments, engaging collaboratively with our supply chain partners, and actively supporting global organizations that heighten awareness about the significance of our choices. This comprehensive approach ensures that our commitment to sustainability is reflected in every facet of our operations.

CIRCULARITY.
Give new life. Create value.

Did you know that every second, a truckload of clothes ends up in a landfill? Every second.
We believe there is a better way. We believe the future of fashion must be circular: designed to regenerate, renew, and give new life to products, preventing the things we love from becoming waste.

A circular economy means stepping away from the linear "produce, consume, dispose" model and stopping the depletion of limited resources.
A radical change is needed, one that involves the entire fashion industry with creativity, commitment, and a shared vision.
We see this challenge as a huge opportunity to build a truly sustainable future.
At Miomojo, we never destroy unsold items from previous collections – unlike many large brands that dispose of millions of euros worth of products, causing significant environmental damage.

We choose a different path: we donate some of these items to Oxfam, a global organization committed to fighting poverty. The funds raised from the sale of our products support tangible projects such as women's education, the creation of economic opportunities, and support for victims of gender-based violence.

In 2025, we added a new partnership with Humana People to People. This way, we embrace circularity authentically: reducing waste, encouraging reuse, and giving a second life not only to our products but also to those who need it most.


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TRANSPARENCY

At Miomojo, transparency is at the heart of everything we do. We acknowledge that we’re not perfect, but every step toward improvement matters. To demonstrate our commitment to transparency, we conduct comprehensive lifecycle assessments (LCA) for each product, measuring the impact of the entire production process from sourcing to the final product.

Our goal is to create a system where every resource that enters the production cycle is used and reused in endless loops, just like in nature. A cradle-to-cradle approach. This allows us to maximize resource efficiency, reduce waste, and overall environmental impact. We collaborate with partners and suppliers who share our vision of a Circular Economy, thus creating an entirely sustainable supply chain.

Our Impact

As it doesn’t need to be hard to understand, we made it simple. Water use, global warming, eutrophication* and resource use (fossils) were measured and the results were compared with its industry standard. We then used concrete impact equivalences (how many water bottles, how many driven kilometers, how many bulbs on…) to make our impact very transparent. Here are the annual data (2022) on the environmental impact reduction of our production thanks to the use of innovative and recycled materials.
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*Eutrophication: Accumulation of phosphates and nitrates released by the use of pesticides, fertilisers, detergents and other chemicals in an ecosystem. The increase in their concentration in water bodies leads to algae proliferation, altering the ecosystem and reducing its biodiversity.

PACKAGING

Our commitment to sustainable packaging materials aims to minimize the use of packaging and, where unavoidable, to maximize the use of recycled, reusable, and recyclable materials, aligning with circular economy principles. This commitment extends to all customer-facing and transit packaging.
Our packaging is made from FSC-certified recycled cardboard or biodegradable materials derived from organic corn starch. We continue to explore innovative solutions to reduce, reuse, and recycle packaging materials, working in collaboration with suppliers a partners to adopt sustainable practices across our entire supply chain. 

Currently, we are developing a system of infinitely reusable packaging, experimenting with reusable packaging solutions specifically for e-commerce. These packages, made from recycled PET or PP, are designed to be easily folded and returned to the sender by the end user, functioning almost like a postal envelope.
Our ultimate goal is to achieve zero waste packaging, providing our products without any packaging destined for disposal.
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DELIVERIES

For all our deliveries, we are proud of our partnership with the DHL GOGREEN+ program, reinforcing our commitment to sustainability. This initiative allows us to significantly lower our carbon footprint by utilizing Sustainable Aviation Fuel (SAF) for international air shipments. SAF is a groundbreaking eco-friendly alternative to traditional jet fuel, made from renewable resources like used cooking oil and agricultural waste, ensuring it does not compete with food crops or contribute to forest degradation.
Through the DHL GOGREEN+ program, our CO2 emissions are reliably calculated by an independent body accredited by the Société Générale de Surveillance (SGS), allowing us to provide transparent reports and certificates that detail our emission reduction achievements. This adherence not only aligns with our mission to support environmentally responsible practices but also allows us to include these reductions in our sustainability reports, demonstrating our active role in combating climate change.