Ethics meets Aesthetics

Ethics meets Aesthetics

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B CORP: THE LUXURY OF MAKING A DIFFERENCE

B Corporations are companies that use business as a force for good, creating value for people, communities, and the planet.
What makes them unique is their ability to go beyond profit, turning commitment into measurable action.
With only around 8,000 certified companies worldwide, B Corps are rewriting the meaning of success — not only economic, but human, ethical, and regenerative.
A model of business that works to transform the global economy into a fairer, more inclusive, and future-proof system.
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OUR IMPACT, IN BLACK AND WHITE

Managing resources responsibly and reducing our impact on animals, people, and the planet is our daily priority.
Our commitment extends beyond production: we take responsibility for the entire lifecycle of our creations.
The 2024 Impact Report presents clear progress and measurable actions driving positive change across every area of our work.
Four pillars guide our daily operations: innovation, collaboration across the supply chain, global partnerships, and education for community empowerment.
A 360° approach that ensures coherence between what we believe and what we do.

CIRCULARITY: GIVING NEW LIFE, CREATING NEW VALUE

Every second, a truckload of clothing ends up in landfill.
We believe in a different model: fashion that regenerates, renews, and gives new life — preventing what we love from becoming waste.
Circular economy means breaking the linear “make, consume, discard” cycle and reducing dependence on finite resources.
It’s not a slogan, but a radical transformation — one that requires creativity, courage, and collaboration.
Unlike conventional practices, we give unsold items a second life by donating them to Oxfam and, from 2025, to HUMANA People to People.
The funds raised support concrete projects: women’s education, economic empowerment, and aid for survivors of gender-based violence.
A circular gesture that reduces waste, fosters dignity, and gives a second life not only to our products — but to those who need it most.
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RADICAL TRANSPARENCY

Transparency is the foundation of every choice we make.
We are not perfect — but every step towards improvement counts.
We conduct full Life Cycle Assessments (LCA) for each product, measuring its impact from raw materials to finished creation.
Our goal is a system in which every resource is used and reused in endless cycles — a cradle-to-cradle approach that reduces waste and amplifies value.
We work exclusively with partners who share our vision of a truly circular and accountable supply chain.

IMPACT YOU CAN FEEL

Impact should never be abstract. We make it visible and tangible.
We measure indicators such as water consumption, greenhouse gas emissions, eutrophication*, and fossil resource use, comparing them with industry standards.
To make the data meaningful, we translate it into simple equivalents: bottles of water saved, kilometres not travelled, light bulbs switched off.
This is how we bring transparency to life — by transforming data into awareness, and awareness into progress.
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*Eutrophication: Accumulation of phosphates and nitrates released by the use of pesticides, fertilisers, detergents and other chemicals in an ecosystem. The increase in their concentration in water bodies leads to algae proliferation, altering the ecosystem and reducing its biodiversity.

ZERO-WASTE PACKAGING

Our path to sustainable packaging begins with minimisation: using less, and using better.
When packaging is necessary, we choose recycled, reusable, and recyclable materials in line with circular design principles.
We use FSC-certified recycled cardboard and biodegradable alternatives derived from organic corn starch, while actively developing reusable e-commerce packaging made from recycled PET or PP.
Our goal: zero-waste packaging — beauty with no excess, responsibility with no compromise.
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Discover Miomojo: vegan bags Made in Italy, crafted from advanced plant-based materials and backed by our certified B Corp commitment.
Design, responsibility, and innovation — where luxury becomes a force for good.