Our Spring/Summer 2024 campaign, “FIERCELY FREE,” is not just a fashion statement but a powerful tribute to the freedom that defines our very essence. Shot in the inspiring surroundings of LIONSROCK, a sanctuary for big cats managed by Four Paws, this campaign merges our passion for style with our commitment to animal welfare and environmental conservation.
We are thrilled to have partnered with Mike Ruiz, a renowned fashion photographer and a fervent advocate for animal rights, for this campaign. Together, we’ve created more than just visually striking images; we’ve sparked a conversation about the vital need for a world where the protection and respect of all living beings are a given, not an afterthought.