Luxury rewritten.
A moment that marks a shift in the dialogue between fashion and global culture. In collaboration with PETA USA, Miomojo becomes part of the Emmys® Giving Suite 2025, bringing forward a different language of luxury, conscious, precise and shaped for the present.
Present in the backstage environment during rehearsals on September 12 and 13, and on the day of the live broadcast on September 14, Miomojo enters a space reserved for a select group of invited guests. As the only handbag accessories brand, the collection is made available to presenters, nominees and award recipients.
Among those invited are figures such as Cate Blanchett, Michelle Williams, Pedro Pascal and Jeremy Allen White, voices that shape contemporary culture and reach audiences across the world. In this context, each object becomes part of a wider conversation, where design, visibility and responsibility intersect.
Beauty, defined by care.
PETA is the world’s leading organisation for animal rights, addressing systemic exploitation across industries, from laboratories to food production, fashion and entertainment. Their work defines a global standard rooted in protection, awareness and accountability. Our collaboration is shaped by shared values. A belief that aesthetic excellence and ethical responsibility are not in tension, but part of the same logic. Standing alongside PETA in this moment reflects a broader cultural shift, where luxury begins to express a different attitude, one that is conscious, respectful and quietly transformative.
Presence, among few.
Each piece is shaped through Italian craftsmanship and advanced material research, developed from next-generation bio-based compositions. Entirely animal-free, the materials combine structure, texture and performance with a refined, controlled presence. What defines them is not only how they appear, but how they are conceived and where they are placed.
From apples to mycelium, from corn to grape-based residues, each material represents a tangible shift. A different way of thinking, where change is already in motion. The accessories presented in the Emmys® Giving Suite are now available in a limited edition, identical to those shared in that context. Objects created to exist within a rare setting, where presence is not amplified, but understood.
Philip Barantini, Emmy winner for Outstanding Directing for a Limited or Anthology Series or Movie, present at the 77th Emmys Giving Suite
Elizabeth Banks at the 77th Emmys Giving Suite
Elaine Hendrix at the 77th Emmys Giving Suite
Aimee Lou Wood at the 77th Emmys Giving Suite
Charlotte Le Bon and Jon Gries at the 77th Emmys Giving Suite
Angela Bassett at the 77th Emmys Giving Suite
Elaine Hendrix and Lisa Ann at the 77th Emmys Giving Suite
Patricia Arquette at the 77th Emmys Giving Suite
