Impact Report 2024

Impact Report 2024

Impact Report 2024

bg-loobook


MIOMOJO
IMPACT REPORT 2024


REAL CHOICES, REAL IMPACT

2024 marked a pivotal chapter for Miomojo — a year of consolidation, courage, and tangible progress.
We launched new cross-sector collaborations, expanded our research into bio-based innovation, and reaffirmed our mission to design objects that are as responsible as they are refined.
This Impact Report is not about intentions.
It’s a transparent reflection of the actions we’ve taken — and the results they’ve produced.
Every collection, every partnership, every design decision is a concrete response to a question that still drives us:
“What if fashion could be different?”
Download the full report here

A MESSAGE FROM OUR FOUNDER
OUR FOUR PILLARS
LOOKING AHEAD
OUR VISION

miomojo_founder_copia_465f501b-6277-49ff-8910-11a860e1b33f

A MESSAGE FROM OUR FOUNDER

Each of us walks a path. When that path meets a purpose, every step begins to hold meaning.
In 2024, Miomojo continued along its journey — guided by the same intent that has defined us from the start:
to create beauty without harm, to innovate without compromise, to imagine a gentler fashion for everyone — people, animals, and the planet.
But something changed this year.
We grew — not only in scale, but in depth.
We explored more advanced materials, expanded our research, and forged powerful partnerships.
From sport with Udinese Calcio, to direct activism with Sea Shepherd, from our collaboration with AIPD to our alliance with Humana — each encounter was a chance to expand our perspective, to act with coherence, and to transform ideals into practice.
We joined trade fairs, shared our story, and connected with other organisations that share our urgency for change. In every space – physical or digital – we brought a clear message: that ethics and aesthetics are not opposites, but allies. That the future of fashion can no longer rely on exploitation. That excellence is no longer defined solely by product, but by the culture that creates it.
We joined international fairs, shared our story, and built bridges with others who share our urgency for change.
Wherever we went — online or in person — our message was clear: ethics and aesthetics are not opposites, they are allies.
The world demands courage — but also vision.
We cannot afford to repeat the past in a time that calls for regeneration.
That’s why we will keep searching, experimenting, learning, changing.
This Impact Report is not a celebration. It is a living document — a step on a longer journey.
A journey that, like every authentic choice, is imperfect. But real. Grounded. Urgent. Gentle.
Thank you to everyone who supported us, challenged us, and believed in us.
And to those who will walk with us in the next chapter.
Claudia, Founder & CEO Miomojo 

Our Four Pillars

We don’t seek declarations — we seek proof.

Our impact is structured around four guiding directions:

  • People and rights at the centre
  • The quiet revolution of materials
  • Deep respect for the planet and animals
  • A drive to imagine a kinder economy

These are not slogans. They are the principles shaping every decision we make.

miomojo_material_innovation_e385c608-e06e-44ec-b30f-7515ede3cee1

MATERIALS & INNOVATION

Every material is a statement.
We don’t use what’s convenient — we use what matters.
In 2024, 50% of our materials were bio-based, derived from agricultural by-products such as orange, olive, bamboo, and rice.
32% came from recycled sources.
13% from certified natural fibres.
And 5% from bold innovations: mycelium, grape, tea, and marble.
We launched four collections, each dedicated to a single material — each with its own voice, texture, and vision.
Let’s not call them materials.
Let’s call them positions.
miomojo_climate_ffe7a6a6-c430-42b1-9234-a4c441a94e14

ENVIRONMENT & CLIMATE

We don’t just measure emissions.
We reduce them.
In 2024, 27% of our air shipments used Sustainable Aviation Fuel (SAF) through the DHL GoGreen Plus program, cutting carbon intensity by 24.7%.
We reduced travel, prioritised trains, and even on long-haul flights, chose economy class.
We optimised logistics and initiated our transition toward reusable e-commerce packaging.
Every gram saved. Every litre preserved. Every flight avoided.
That’s where change begins.
miomojo_persone_social_responsibility

PEOPLE & SOCIAL JUSTICE

Social impact is not an intention — it’s a result.
We donated over 2,000 products to Oxfam, raising more than €112,000 for projects supporting access to clean water for over 11,000 people in Yemen, and funding education, healthcare, and agriculture in vulnerable communities.
We started our inclusion journey with AIPD (Italian Down Syndrome Association), welcoming Giulia to our team — a presence that reminds us, every day, that kindness builds culture.
We brought our experience to universities such as Bocconi, IULM, Bicocca, and Cattolica, sharing a message of regeneration and responsibility with the next generation.
Inclusion is an outcome. Education is a responsibility.
miomojo_attivismo_2

ACTIVISM & RESPONSIBILITY

Avoiding harm is not enough. You have to take a stand.
10% of our profits support those who protect animals, biodiversity, and human rights.
In 2024, we launched the Guardians of the Sea campaign with Sea Shepherd and SEAQUAL INITIATIVE — a limited-edition gift box made with regenerated marine plastic yarns.
20% of proceeds were donated to Sea Shepherd to safeguard the Mediterranean octopus and its fragile ecosystem.
We continued to support FOUR PAWS, Save the Dogs, Animal Equality, Capra Libera Tutti, and PETA through ongoing, measurable projects.
For us, activism is not an act of protest — it’s an act of love.

LOOKING AHEAD

miomojo_progetti_speciali_cd4028f7-954c-457e-b0a3-de32b0936451
The most powerful change appears where you least expect it.
In 2024, we carried our vision beyond fashion — into sport, hospitality, and mobility.
With Udinese Calcio, a capsule made from olive-based materials.
With Porsche Bergamo, a rice-based travel bag designed for those driving the future.
With top-tier hotels and wineries, bespoke collaborations that connect aesthetics and impact.

In 2025, we will reach a new milestone: our presence at the official Emmys® Giving Suite, alongside PETA USA — bringing our Italian Positive Luxury to one of the world’s most influential stages.
We will continue to cultivate alliances, innovation, and culture.
Because true luxury today means choosing with coherence — and doing it beautifully.

THE MIOMOJO FOUNDATION

A vision wasn’t enough. We needed to give it a home.
The Miomojo Foundation will be a living space where innovation, learning, and care converge:
  • A hub for cruelty-free materials.
  • An educational space for schools and universities.
  • A rescue centre for animals.
This is our idea of luxury: beauty that embraces, intelligence that gets its hands dirty, kindness that takes form.

The Foundation is our promise. Every day, we work to make it real.
It won’t be a utopia.
It will be a place.
Thank you to all who support, challenge, and walk beside us.
Together, we are building a new idea of beauty — a kinder world.
A fashion that heals.
Download the full report here
Discover Miomojo’s full Impact Report 2024: a transparent look at measurable progress and responsible design.
Made in Italy, certified B Corp, driven by innovation — where fashion becomes a living act of change.