Impact Report 2023

MIOMOJO IMPACT REPORT 2023

Despite the complex challenges of our time, we are happy to share the progress we've made, driven by our vision for a kinder, more ethical, and sustainable world.

We have worked with passion and determination on four key pillars:

1. Materials and Innovation

2. Social Impact

3. Supply Chain Traceability

4. Climate Action and Biodiversity

We have begun the process of re-certification as a B Corp according to new standards, with even more enthusiasm, awareness, and responsibility.

A NOTE FROM OUR FOUNDER
FOUR PILLARS
OUR SUPERPOWER

A note from THE founder

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Miomojo was born from a deep motivation and intense soul-searching journey, a long quest for understanding my purpose. Today, I can proudly say that Miomojo represents my Ikigai: that magical point where passion, vocation, mission, and profession intersect. It’s where what we love to do, what comes naturally to us, what is beneficial to the world, and the necessary financial recognition all meet.

From the very beginning, our corporate values have been rooted in respect for all living beings and a profound love of nature, coupled with a profound appreciation for design and beauty. I firmly believe in the transformative power of beauty and dream of a fully ethical fashion system that safeguards everyone: humans, animals, and our planet. Exceptional ethical design can significantly contribute to creating a kinder world.

We have been committed from the outset to creating a new business paradigm where profit and positive impact are intrinsically linked. As a B Corporation and leader in this emerging economy, we believe that businesses should be managed to promote well-being for people, all living beings, and nature. Through our products, services, practices, and profits, we aim to avoid harm and generate benefits for all.

The very concept of luxury consumption is evolving in favor of a new, more conscious luxury. Now we aspire to products (luxury and otherwise) that have added value, that can transcend the present moment and connect to something deeper. True sustainability is respect: respect for humanity, respect for the environment, and for animals. Aesthetics and ethics can and must coexist.

Our journey has not been without its challenges, particularly against the traditional luxury narrative surrounding leather. Despite the financial challenges of building an authentically ethical brand, we continue to explore innovative alternatives. We believe that material innovation will eventually offer solutions that surpass the offerings of virgin leather, aligning with our customers’ values and needs. Creativity and responsibility are paramount, far exceeding traditional luxury materials.

I want to be able to answer future generations when they will ask, "What were you doing?" instead of lamenting that we lived through a time when we could have made a difference, but most chose to ignore it. We constantly strive to raise awareness about the biggest challenge of all times: climate change and the destruction of the natural world. This is not what a fashion brand normally does, and it creates more obstacles than not on our growth as discussions around these topics tend to be shut down, sidetracked, or silenced. Often it seems that the world outside — the thoughtless, concrete and metal, fume-choked, all-consuming human world — rumbles on, deaf to the warnings and unwilling to lift a finger.

At Miomojo, we are determined to break this cycle. We are committed to being part of the solution, driven by a belief in a kinder, more sustainable world. Through our actions and our values, we strive to create a future where ethics and aesthetics seamlessly merge, proving that it is possible to have a positive impact on our planet and all its inhabitants.

Your support and encouragement mean the world to us as we continue on this journey.

Thank you for cheering us on!

- Claudia Pievani - CEO & Founder

Four Pillars

Our commitment to a kinder fashion—and world—remains strong and deep.
Innovation continues to be the force that drives us, positioning us as a brand capable of positively influencing the fashion industry and beyond.

We’ve made tangible progress in reducing our environmental and social impact, but we know the journey is still long.
We are motivated by the desire to create something better, more just, and more conscious.

And we aim to inspire more and more organizations—both within fashion and across other sectors—to join us on this journey to build a different world together.

Innovation. Next-Gen Materials: The New Leather of Fashion

Our Research & Development team is constantly engaged in exploring, testing, and selecting the most cutting-edge materials known as Next-Gen Materials.

These innovative materials, derived from organic sources and free from animal components, are designed to have a reduced environmental impact throughout their entire lifecycle.

They are the foundation of our commitment to responsible fashion, combining aesthetics, ethics, and innovation.

At the core of everything is a powerful motivation: our deep love for animals. In a truly evolved society, animals cannot and should not be considered objects.

That’s why every material choice we make is an act of respect, consistency, and change.

For us, innovation is not a trend but a daily commitment, a necessity of the soul. It’s the engine that transforms fashion into a concrete tool for active kindness and ethical progress.

Social Impact. Fashion that Includes, Educates, and Inspires

We are deeply committed to building a more sustainable and equitable future through conscious consumption, education, and ethical life choices.

We collaborate with innovators, activists, and like-minded organizations to promote a culture of fashion based on respect, responsibility, and kindness.

More and more schools and universities are embracing our mission, engaging in our projects, and appreciating our active commitment to driving change.

Through workshops, events, lectures, conferences, and competitions, we open spaces for dialogue and inspiration for new generations, integrating them into our movement for cruelty-free and truly sustainable fashion.

But our social impact doesn’t stop there.

We’ve initiated inclusion projects for people with disabilities or those in vulnerable situations, offering real opportunities and valuing diversity as a true human asset.

Our Supply Chain. Building Value Together

As a certified B Corp, we adhere to rigorous standards of social and environmental performance, transparency, and responsibility in every aspect of our operations.

This certification also reflects our ongoing commitment to continuous improvement, particularly throughout our entire production supply chain.

We actively collaborate with our partners to inspire more sustainable choices, promoting the use of responsible materials and shared solutions to reduce waste at every stage: from production to packaging and logistics.

We believe that an ethical and conscious supply chain is essential for building a truly regenerative future.

Environment. Guardians of What Really Matters

In 2023, we welcomed a new animal welfare organization into our family, expanding our impact and helping even more defenseless creatures.

We allocate 10% of our profits to global causes that protect animals, supporting those who work every day to protect, rescue, and give them a second chance.

But we don’t stop at donations: we volunteer, share, and raise awareness.

We educate people about the impact of their choices and share our vision to inspire real change.

Every gesture, every action, is part of a greater mission: to build a world where animals and nature are respected as an essential part of our life balance.

Because what protects them, protects us too.

Our Dream? A Miomojo Foundation

Miomojo Foundation

Our vision for the future is ambitious, deep, and rich with meaning: to bring the Miomojo Foundation to life, a place where our mission will take tangible form under one roof.

The headquarters will be a multifunctional center, integrating our company offices with the Research & Development (R&D) department, educational spaces, and an animal rescue center. By uniting innovation, education, and care, the Foundation will become the heart of our values.

Our R&D department will drive the development of cruelty-free and sustainable materials, contributing actively to the progress of ethical fashion and environmental and social innovation.

Within the headquarters, educational areas will be dedicated to schools and universities, where students can have hands-on experiences through workshops, seminars, and lessons focused on sustainability and responsible fashion.

One of the most special elements will be the rescue center, where employees, students, and visitors can care for rescued animals and the land. A place to reconnect with nature, rediscover respect, and cultivate empathy.

The Miomojo Foundation will be much more than a headquarters: it will be a living experience, an inspiring center, a call to action. A place where our values are touched, breathed, and lived. And from there, together, we will build a kinder tomorrow.

Our SuperPower

Artificial intelligence suggests that by 2075, a vegan lifestyle will predominate globally, driven by the growing environmental awareness of Generation Z and Millennials who are increasingly opting for plant-based alternatives.

At Miomojo, we run a cruelty-free business and lead cruelty-free lives because we act on our values. Our commitment to ethical practices extends beyond our business to our lifestyle, ensuring that everything we do aligns with our core beliefs. By integrating compassion and responsibility into both our business and personal conduct, we strive to create a better world for all.

The future indeed seems to be in our hands.