This Impact Report is not about intentions.
It’s a transparent look at the actions we’ve taken — and the results they’ve generated. It is the story of a year lived intensely. Every collection, every partnership, every design decision is a concrete answer to a question we’ve never stopped asking:
“What if fashion could be different?”
Impact Report 2024
Impact Report 2024
Impact Report 2024
REAL CHOICES, REAL IMPACT
2024 was a pivotal year for Miomojo — a year of strategic consolidation and tangible progress.
We launched new collaborations across key sectors, expanded our research on bio-based innovation, and strengthened our commitment to creating design that is as responsible as it is refined.
A MESSAGE FROM OUR FOUNDER
Each of us walks a path, and when that path intertwines with a greater purpose, every step begins to take on a different meaning.
In 2024, Miomojo kept walking with the same intent that has guided us since the beginning: to create beauty without harm, to innovate without compromise, to imagine a kinder fashion for everyone – humans, animals and the planet.
But something changed this year. We grew not only in the scale of our projects, but in the depth of our vision.
We explored even more advanced materials, expanded our research, and forged extraordinary partnerships. From sports with Udinese Calcio to direct activism with Sea Shepherd, from our alliance with AIPD to our work with Humana: each encounter was an invitation to broaden our view, embrace complexity, and turn our choices into acts of coherence.
We joined trade fairs, shared our story, and connected with other organisations that share our urgency for change. In every space – physical or digital – we brought a clear message: that ethics and aesthetics are not opposites, but allies. That the future of fashion can no longer rely on exploitation. That excellence is no longer defined solely by product, but by the culture that creates it.
The world asks for courage, but also vision. We cannot afford to repeat old patterns in a time that calls for regeneration. That’s why we will keep searching, failing, learning. Changing.
This Impact Report is not a celebration, but a living document. A step in our journey. A journey that, like any authentic choice, is imperfect. But real. Grounded. Urgent. Gentle.
Thank you to those who supported us, believed in us, challenged us. And to those who will walk with us in the next chapter.
Claudia, Founder & CEO Miomojo
Our Four Pillars
We’re not looking for declarations. We look for proof. Our impact is shaped around four directions—not abstract values, but guiding principles:
- People and rights at the centre
- The quiet revolution of materials
- Deep respect for the planet and animals
- A drive to imagine a kinder economy
These are our pillars. And in 2024, we lived them fully.
MATERIALS & INNOVATION
Every material is a statement. We don’t use what’s easy. We use what makes sense. 50% of the materials chosen in 2024 were bio-based, derived from agricultural waste like orange, olive, bamboo and rice. 32% came from recycled sources. 13% from certified natural fibres. 5% from bold innovations like mycelium, grape, tea and marble.
We launched four collections, each built around a single material. Each with its own voice, texture and vision.
Let’s not call them materials. Let’s call them positions.
ENVIRONMENT & CLIMATE
We don’t just measure emissions. We cut them. In 2024, 27% of our air shipments used SAF (Sustainable Aviation Fuel) thanks to the DHL GoGreen Plus program. Result: a 24.7% reduction in carbon intensity.
We reduced travel, prioritised trains, chose economy class—even for long-haul flights. We optimised every logistical detail, starting the transition to reusable packaging for e-commerce.
Every gram saved. Every litre preserved. Every flight avoided. That’s where change begins.
PEOPLE & SOCIAL JUSTICE
Social impact is not an intention. It’s a consequence. We donated over 2,000 products to Oxfam, raising more than €112,000 for tangible projects: clean water access for over 11,000 people in Yemen, education, healthcare, and agricultural programs for vulnerable communities.
We started an inclusion journey with AIPD (Italian Down Syndrome Association), welcoming Giulia into our team—she now contributes daily to our operations.
And we brought our vision to universities like Bocconi, IULM, Bicocca, and Cattolica. We don’t want the next generations to inherit a broken system. We want to give them the tools to transform it.
Inclusion is an outcome.
Education is a responsibility.
ACTIVISM & RESPONSIBILITY
Avoiding harm is not enough. You have to take a stand. 10% of our profits support those who protect animals, biodiversity, and human rights.
In 2024, we launched the “Guardians of the Sea” campaign with Sea Shepherd and SEAQUAL INITIATIVE: a limited-edition gift box made with yarn derived from regenerated marine plastic. 20% of proceeds were donated to Sea Shepherd to protect the Mediterranean octopus—and the ecosystem that depends on it.
We continued to support FOUR PAWS, Save the Dogs, Animal Equality, Capra Libera Tutti, and PETA through real, concrete projects.
For us, activism is a daily choice.
LOOKING AHEAD
The most powerful change is the one that shows up where you least expect it. In 2024, we brought our vision beyond fashion: into sport, tourism, and mobility.
With Udinese Calcio, a sports capsule made from olive-based materials.
With Porsche Bergamo, a rice-based travel bag for those driving the future.
With top-tier hotels and wineries, bespoke collaborations and intentional gifting experiences.
In 2025, we’ll reach a new milestone: our presence at the official Emmys® Giving Suite celebrating Television’s Biggest Night, alongside PETA USA.
We will keep cultivating alliances, innovation, and business culture.
Because true luxury today is choosing with coherence—and doing it beautifully.
THE MIOMOJO FOUNDATION
A vision wasn’t enough. We needed to give it a home. The Miomojo Foundation will be a living space where innovation, learning, and care come together.
A hub for cruelty-free materials.
An educational space for schools and universities.
A rescue centre for animals.
This is our idea of luxury: beauty that embraces, intelligence that gets its hands dirty, kindness that takes shape.
The Foundation is our promise. And every day, we work to make it real.
It won’t be a utopia. It will be a place.
Thank you to those who support us, challenge us, and choose to walk alongside us. Every gesture, every word, every conscious choice makes this project more alive, more resilient, more real.
Together, we are building a different idea of beauty. A kinder world. A fashion that heals.