Impact Report 2024

Impact Report 2024

Impact Report 2024

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MIOMOJO
IMPACT REPORT 2024


REAL CHOICES, REAL IMPACT

2024 marked a defining chapter for Miomojo, a year of consolidation, clarity, and measurable progress.

We expanded our work across disciplines, strengthened our research into bio-based materials, and continued to refine an approach to design where responsibility and aesthetics evolve together. This Impact Report is not a collection of intentions. It is a precise account of the choices we made, and the effects they generated.

Every collection, every collaboration, every design decision responds to a question that continues to guide our work: What if fashion could be shaped differently?

Download the full report here

A MESSAGE FROM OUR FOUNDER
OUR FOUR PILLARS
LOOKING AHEAD
OUR VISION

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A MESSAGE FROM OUR FOUNDER

Every journey is made of choices. When those choices align with a deeper purpose, each step begins to matter. In 2024, Miomojo continued its path guided by the same principles that have shaped us from the beginning: to design with care, to innovate with intention, and to imagine a fashion culture capable of evolving beyond harm.
This year marked a shift. Not in direction, but in depth.

We expanded our research into advanced materials, strengthened our development process, and entered collaborations that challenged us to think more broadly and act more coherently. From sport, with Udinese Calcio, to direct engagement with Sea Shepherd; from inclusion, through our work with AIPD, to circular responsibility with Humana — each encounter became an opportunity to translate values into practice.
Throughout the year, we shared our work across different contexts, connected with organisations that share our sense of urgency, and engaged in conversations that go beyond product. In every space — physical or digital — one idea remained constant: ethics and aesthetics are not in opposition. They grow stronger together.
We live in a time that demands vision as much as courage. Repeating familiar models is no longer an option when regeneration is required. For this reason, we will continue to question, refine, and evolve, learning as we go.
This Impact Report is not a celebration. It is a working document. A record of choices made, and of progress still unfolding.Like every meaningful path, it is imperfect, but intentional, grounded, and real.

Thank you to those who have supported us, challenged us, and walked alongside us. And to those who will join us in the chapters ahead.
Claudia — Founder & CEO, Miomojo

Our Four Pillars

We are not guided by statements, but by evidence. Our impact takes shape through four clear directions, not as claims, but as frameworks for action.

  • People and rights at the centre
  • The quiet evolution of materials
  • Respect for the planet and all forms of life
  • A long-term vision for a more balanced economy

These are not slogans. They are the principles that inform every choice we make, every day.

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MATERIALS & INNOVATION

Every material is a statement. We don’t use what’s convenient — we use what matters. In 2024, 50% of our materials were bio-based, derived from agricultural by-products such as orange, olive, bamboo, and rice.
  • 32% came from recycled sources.
  • 13% from certified natural fibres.
  • And 5% from bold innovations: mycelium, grape, tea, and marble.
We launched four collections, each dedicated to a single material, each with its own voice, texture, and vision. They are not just materials. They are expressions of intent.
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ENVIRONMENT & CLIMATE

We don’t simply measure impact. We work to reduce it.
In 2024, 27% of our air shipments were carried using Sustainable Aviation Fuel (SAF) through the DHL GoGreen Plus program, resulting in a 24.7% reduction in carbon intensity. We reduced travel where possible, prioritised trains over flights, and chose economy class even for long-haul routes. Logistics were optimised at every level, while the transition toward reusable e-commerce packaging began.

Change does not happen in abstractions. It happens in grams saved, kilometres avoided, choices repeated.
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PEOPLE & SOCIAL JUSTICE

Social impact is not an intention. It is a consequence.
In 2024, we donated over 2,000 products to Oxfam, generating more than €100,000 in support of concrete initiatives:
  • access to clean water for over 11,000 people in Yemen
  • education and healthcare programmes
  • agricultural projects for vulnerable communities
We also began an inclusion journey with AIPD (Italian Association of People with Down Syndrome), welcoming Giulia into our team — where she contributes daily to our operations. And we brought our vision into universities sharing tools, questions, and responsibility with the next generation. Inclusion is not declared. It is practiced. Education is not optional. It is a responsibility.
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ACTIVISM & RESPONSIBILITY

Avoiding harm is not enough. You have to take a stand. Each year, 10% of our profits support organisations that protect animals, biodiversity and human dignity.

In 2024, we launched Guardians of the Sea with Sea Shepherd and SEAQUAL INITIATIVE: a limited-edition gift box crafted from regenerated marine plastic yarn. 20% of proceeds were donated to Sea Shepherd to protect the Mediterranean octopus — and the ecosystem around it.

We continued to support FOUR PAWS, Save the Dogs, Animal Equality, Capra Libera Tutti and PETA through concrete, traceable actions.

For us, activism is not a campaign. It is an act of love.

LOOKING AHEAD

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The most meaningful change often appears where it is least expected. In 2024, we carried our vision beyond fashion: into sport, mobility, tourism and hospitality.
  • With Udinese Calcio, a sports capsule made from olive-based materials
  • With Porsche Bergamo, a rice-based travel bag for those driving the future
  • With leading hotels and wineries, bespoke collaborations and intentional gifting experiences
In 2025, we will reach a new milestone: our presence at the official Emmys® Giving Suite, alongside PETA USA.
We will continue to cultivate alliances, research and business culture. Because today, true luxury lies in coherence, and in choosing it beautifully.

THE MIOMOJO FOUNDATION

The Miomojo Foundation is not a destination. It is a horizon.
  • A long-term vision that looks beyond the object and into the world it inhabits.
  • A future space imagined to bring together innovation, education, and care.
  • A hub dedicated to cruelty-free materials. 
  • An open platform for schools and universities. 
  • A place conceived to protect and give refuge to animals.
This is our idea of luxury looking forward: beauty that extends beyond form, intelligence that engages with reality, kindness that takes structure over time.

The Foundation does not yet exist as a place. It exists as a commitment. One we move towards with coherence, responsibility, and intention.

Download the full report here