Fashion and sport meet through a shared intention. What emerges is not a contrast, but a convergence shaped by sustainable aesthetics, functional innovation and a common commitment to the planet. Values such as team spirit, authenticity and responsibility reveal that different worlds can align, building a vision that moves beyond their individual fields.
“Fashion and sport can come together through sustainability and innovation,” says Claudia Pievani, Founder and CEO of Miomojo. “This partnership extends beyond business. It is a commitment to the planet and to all who inhabit it.”
Magda Pozzo, Brand Manager of Udinese Calcio , adds: “We see a natural connection between football and fashion as a way to make sustainability visible. Together with Miomojo, we develop animal-free accessories designed with responsibility, while raising awareness among players and teams around this shared challenge.”
Elegance, defined by responsibility.
The Miomojo x Udinese Calcio collection brings together sport and design through a shared vision. Developed for the team of Udinese Calcio, this line of accessories reflects a balance between performance, functionality and a more responsible approach to materials.
Crafted from an innovative next-generation material derived from residues of the olive oil industry, each piece embodies a new way of thinking about product and purpose. The result is a collection that combines durability, refinement and animal-free composition, offering an alternative to conventional solutions.
Made in Italy with precision and care, the collection represents a shift toward a more conscious culture of design. An approach where sustainability is not an addition, but part of the structure itself, shaping objects that carry both function and intention.
The material originates from by-products of the olive oil industry, elements typically considered waste and without further use. Through careful development, these residues are combined with selected synthetic components, giving rise to a surface defined by durability, structure and long-term performance. What is usually discarded becomes part of a new material logic, where resourcefulness replaces excess.
Applied onto a robust cotton base and thermally treated, the material gains resistance to weather and external stress while maintaining a refined tactile quality. The result is not only resilient, but composed, balancing strength with a controlled and considered aesthetic.
Material innovation, evolving.
