A shared commitment made tangible.
At miomojo, every action carries weight. Even the smallest decision can contribute to a wider change when guided by intention. This belief shapes how we act beyond the object itself.
Our partnership with oxfam reflects this approach. As a global organisation committed to addressing poverty and inequality, oxfam turns resources into concrete impact where it is most needed. Through this collaboration, sustainability, solidarity and respect for people take form through tangible action.
Over the past two years, we have supported Oxfam by donating bags from previous collections, giving these pieces a second life while contributing to meaningful change. What was created to last continues its path, extending its value beyond the original moment of use.
The proceeds generated through Oxfam’s retail network directly support programmes focused on women’s education, economic opportunity and assistance for survivors of gender-based violence. As a women-led company, we believe in the strength of collective action to advance rights and challenge existing conditions.
Through the sale of Miomojo products within Oxfam’s network, more than €100,000 has been raised, actively supporting initiatives for gender equality and access to clean water, sanitation, and hygiene in emergency contexts.
People, not profit.
Funds support the delivery of nearly 5 million litres of clean water and essential sanitation to areas where access is urgently needed in times of sudden or prolonged emergency.
The presence of Miomojo products, responsibly made and of high quality, in Oxfam shops across Ireland and the United Kingdom has contributed to encouraging more conscious purchasing and strengthening awareness around more responsible choices.
The funds collected support WASH programmes in humanitarian emergencies, contributing to access to clean water, sanitation and hygiene where it is most urgently needed.
What remains, continues.
We have chosen to continuously donate products from previous collections, extending their life while reducing environmental impact and supporting a no-waste approach. Through their distribution in Oxfam shops across Ireland and the United Kingdom, these pieces continue to generate value, contributing to ongoing programmes while encouraging a more conscious way of consuming. To explore the meaning behind this project more closely, our Founder, Claudia Pievani, shares her perspective in a dedicated interview.
Our collaboration with Oxfam reflects a shared intention: beauty gains depth when it contributes to something beyond itself. What is created does not end with the object, but continues through the impact it supports and the lives it touches.
This work will continue to focus on advancing women’s empowerment, supporting vulnerable communities and contributing to a more balanced and responsible future. A long-term commitment where care is translated into action, and where each step moves toward greater equity and sustainability.
Change, made together.
Planet, Protected.
Working with local partners and communities, long-term solutions take shape to support a more sustainable and balanced world.
Equality, Advanced.
Supporting women and girls in building lives free from poverty, inequality and violence through long-term, community-based action.
Communities, Supported.
Working alongside communities to strengthen resilience and contribute to a more just and equitable world.