Kindness in action Kindness in action Kindness in action

The Organization

Since our early beginnings in 2012, our journey started in partnership with the well-known Animals Asia Foundation, which is committed to ending bear bile farming and to improving the welfare of animals across Asia. AAF promotes compassion and respect for all animals and works to bring about long-term change.

The cruel bear bile trade sees over 10,000 bears – mainly moon bears but also sun bears and brown bears – kept on bile farms across Asia. AAF has rescued more than 600 bears from the industry since it was established.

We also support its campaigns to end abusive animal practice in zoos and safari parks.

As with every other animal welfare organisation that we support, the amount we collect is used to finance specific projects that are agreed with direct, collaborative input from the Animals Asia Team.