Since 2012, our path has been shaped in partnership with Animals Asia Foundation, an organisation committed to ending bear bile farming and improving animal welfare across Asia. Their work is grounded in compassion and respect, aiming to create long-term change through direct action and advocacy.
The bear bile trade continues to affect more than 10,000 bears, including moon bears, sun bears and brown bears, kept in captivity across the region. Since its founding, Animals Asia has rescued over 600 bears from this industry, offering them a life beyond confinement.
Our support also extends to campaigns addressing abusive practices in zoos and safari parks, contributing to broader efforts to protect animals across different contexts. As with every organisation we stand alongside, the funds generated are directed toward specific projects, defined in close collaboration
with the team at Animals Asia.
